AI 生成广告素材，30天推向全球市场

Core Insights - Hisense Commercial Display has identified a pressing demand in the overseas retail market for low-barrier advertising material creation, leveraging the maturity of generative AI technology to meet this need [1] - The company aims to transform its competitive edge by providing self-service advertising material creation for overseas retail clients, transitioning display screens from "display terminals" to "creative engines" and exploring a subscription-based AI value-added service model [1] Solution Overview - Rapid integration of AI capabilities was achieved through Amazon Bedrock's unified API and serverless architecture, allowing Hisense to quickly access multimodal AI functions without managing infrastructure, significantly reducing development time and ensuring stability against unexpected traffic [1][2] - The creative production chain was redefined by introducing Amazon Nova Canvas, simplifying image editing through natural language interaction and providing user-friendly features, enabling merchants to easily generate high-precision advertising materials that align with brand tone [1] Achievements - Hisense successfully launched the "AI-generated advertising material subscription feature" globally within 30 days, setting a record for rapid product market entry and establishing a "hardware + AI value-added service" business monetization model [3] - Development and usage efficiency were significantly enhanced, with Amazon Bedrock's unified API access and high-compliance prompt capabilities compressing model integration and testing cycles to mere days, allowing retailers to generate advertising materials in minutes instead of hours [3] - Compliance and profit model expansion were ensured through AI models that include harmful content filtering and transparent data usage mechanisms, meeting data privacy requirements in the European and American markets, while accelerating the rollout of the advertising generation subscription service [3]