百亚股份半年报：舆情拖累线上收入下滑9.4% 销售费用增长净利仅增4.6%

Core Insights - Baiya Co., Ltd. (003006.SZ) reported a revenue of 1.764 billion yuan for the first half of 2025, representing a year-on-year growth of 15.1% [1] - The net profit attributable to shareholders reached 188 million yuan, with a year-on-year increase of 4.6% [1] Product Line Performance - The core product line, Free Point products, showed strong performance with a revenue of 1.687 billion yuan, marking a year-on-year growth of 20.5% [1] - Health products, represented by probiotics and organic cotton series, experienced faster growth and continued to increase their revenue share [1] - Revenue from panty-type sanitary napkin products also saw rapid growth [1] Channel Performance - E-commerce channel revenue was 592 million yuan, reflecting a year-on-year decline of 9.4%, primarily due to short-term public sentiment impacts [1] - Offline channel performance remained robust, achieving a revenue of 1.133 billion yuan, which is a year-on-year increase of 39.8% [1] Expense Analysis - Sales expenses amounted to 642 million yuan, up 18.8% year-on-year, with the growth rate of expenses exceeding overall revenue growth [1] - The increase in expenses was attributed to additional budget allocations for brand and online platform investments due to public sentiment impacts [1]