BABA(US:BABA) Bei Jing Shang Bao·2025-08-18 05:43Core Viewpoint - Alibaba and Ant Group have launched the "City Knight Orange Initiative," aimed at enhancing the welfare and support for delivery riders across all platforms, recognizing their contributions to urban life and the delivery industry [1][3][4]. Group 1: Initiative Overview - The "City Knight Orange Initiative" will provide better incentives and richer protections for outstanding riders, covering all delivery platforms [1][4]. - A total of 22 brands under Alibaba and Ant Group will support this initiative, which will be reflected in new custom uniforms for the riders [4]. - The initiative includes special rewards for acts of bravery, educational support for riders, and assistance for riders' families in times of crisis [4]. Group 2: Previous Investments and Support - Prior to the Orange Initiative, Alibaba had invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [5]. - The company has established over 100,000 rider stations and launched various services to improve riders' working conditions and safety [5]. - The initiative aims to solidify the role of riders as essential to urban life services in the consumer economy, creating a professional and dignified career path for them [5].