嘴硬“不放弃燃油车”的丰田，也扛不住了

Group 1 - Toyota's net profit for the fiscal year 2025 is expected to plummet by 44% to 2.66 trillion yen, indicating a severe decline in financial performance [1][3] - The company's operating profit is projected to decrease by 20.8%, with net profit down by 34.9%, reflecting a more significant drop than previously anticipated [1][3] - The financial report attributes losses to U.S. government auto tariffs, which are expected to reduce operating profit by 1.4 trillion yen, and the appreciation of the yen, which will decrease profits by 725 billion yen [3][5] Group 2 - The appreciation of the yen has led to a significant reduction in revenue from overseas operations when converted back to yen, exacerbating the financial challenges faced by Toyota [5][7] - The company's reliance on Japanese suppliers for critical components has intensified the negative impact of U.S. trade policies, particularly high tariffs [10][12] - Toyota's North American production, which accounts for 13% of global output, has been hampered by supply chain issues, leading to increased costs and operational challenges [10][12] Group 3 - Toyota's slow response to the shift towards electric vehicles (EVs) has left it vulnerable to competitors like Tesla, which have rapidly advanced in the EV market [15][20] - The company's conservative approach to innovation and reliance on hybrid technology has hindered its ability to compete effectively in the evolving automotive landscape [20][23] - Recent financial results indicate a decline in profitability across various markets, with North America showing a direct loss of 21.1 billion yen despite a revenue increase of 6.2% [14][32] Group 4 - Toyota's cost-cutting measures have led to a decline in product quality and brand perception, as evidenced by frequent recalls and a shift towards cheaper materials [29][30] - The company's strategy of using common parts across models has resulted in product homogenization, diminishing brand differentiation and consumer value [32][33] - Shareholder dissatisfaction is evident, with declining support for leadership amid concerns over the company's direction in embracing electric vehicles [34][36] Group 5 - The narrative of blaming external factors such as currency fluctuations and tariffs fails to address deeper strategic missteps and technological stagnation within the company [38] - The financial crisis reflects a broader issue of strategic misalignment and a failure to adapt to market changes, reminiscent of past industry disruptions [38]