国际罐首发 王老吉出海寻增

Core Insights - Wanglaoji has launched its international can product line under the new brand "WALOVI," marking a significant step in its overseas expansion strategy [1][2] - The new product line includes four variants that maintain traditional ingredients while incorporating trendy elements like sugar-free and sparkling options, aligning with current health trends [1] - Wanglaoji's revenue for the first half of 2025 reached 6.499 billion yuan, reflecting an 8.38% year-on-year growth, with both operating profit and net profit showing double-digit increases [2] Company Developments - Wanglaoji has signed partnerships with various companies, including Dazhong Dianping and Meituan Waimai, to enhance its international can distribution [1] - The brand has intensified its marketing efforts by sponsoring popular shows and signing a global celebrity ambassador to attract younger consumers [2] - The company has established a robust overseas supply chain, collaborating with partners in multiple countries to facilitate local production and distribution [2] Industry Trends - The global plant-based beverage market is experiencing rapid growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, while the carbonated beverage market is declining [3] - The launch of the international can is seen as a strategic move that could benefit the overall Chinese herbal tea export market [3] - Challenges remain for beverage companies entering international markets, including competition from established brands and cultural barriers, necessitating localized strategies [3]