Yanghe(SZ:002304) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-18 15:29Core Viewpoint - Yanghe Co., Ltd. reported a revenue of nearly 14.8 billion yuan and a net profit of over 4.3 billion yuan for the first half of 2025, indicating a slight increase in the decline of sales in the second quarter due to market conditions in the liquor industry [1][4]. Group 1: Financial Performance - The revenue for the second quarter was just over 3.7 billion yuan, showing a decline compared to previous periods [4]. - The contract liabilities at the end of the first half were approximately 5.878 billion yuan, significantly higher than the 3.938 billion yuan from the same period last year and above levels from previous years, indicating a positive sentiment from distributors [1][4]. Group 2: Market Strategy - Yanghe has focused on online channels to counteract the downturn in traditional offline sales, managing to keep the decline in online direct sales to single digits [4]. - The company has collaborated with major e-commerce platforms like JD.com, Tmall, and Pinduoduo during the 618 shopping festival, achieving strong sales rankings in the liquor categories [4]. Group 3: Investor Sentiment - With the recent rise in A-share indices, investors have been actively buying liquor stocks, including Yanghe, which has seen its total number of shareholders exceed 190,000, marking a recovery over two consecutive quarters [5].