Yanghe(SZ:002304) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-18 15:31Core Viewpoint - Yanghe Co., Ltd. reported a revenue of nearly 14.8 billion yuan and a net profit of over 4.3 billion yuan for the first half of 2025, indicating a slight increase in the decline compared to the first quarter due to market conditions in the liquor sales sector [1][2]. Financial Performance - The contract liabilities at the end of the first half stood at approximately 5.878 billion yuan, significantly higher than 3.938 billion yuan in the same period last year and above levels from previous years, except for 2022 [1]. - The revenue for the second quarter was just over 3.7 billion yuan, suggesting that if part of the contract liabilities were utilized, the company could have improved its performance in the second quarter [2][3]. Market Strategy - Yanghe has focused on online channels to counteract the decline in traditional offline sales, managing to keep the decline in online direct sales to single digits [4]. - The company collaborated extensively with e-commerce platforms like JD.com, Tmall, and Pinduoduo during the 618 shopping festival, achieving high rankings in various sales categories [4]. Product Development - Yanghe launched upgraded products, including the seventh generation of Hai Zhi Lan and a new high-end light bottle liquor, which have been well-received in Jiangsu province [5]. - The number of distributors in Jiangsu province increased by 11 during the first half of the year, indicating a positive trend in market penetration [5]. Investor Sentiment - With the A-share index reaching a nearly ten-year high, investors have been actively buying liquor stocks, including Yanghe, which has seen its total number of shareholders rise to over 190,000, marking a continuous increase over two quarters [5].