Group 1 - The core viewpoint of the article highlights that Dongfang Zhenxuan (01797) has seen a significant stock price increase of over 300% since early July, with a current price of 46.58 HKD and a trading volume of 1.373 billion HKD [1] - Dongfang Zhenxuan is set to release its full-year results for the fiscal year ending May 31, 2025, on August 22 [1] - According to Huaxi Securities, Dongfang Zhenxuan's revenue for Q4 of fiscal year 2025 is estimated to be 150 million USD, reflecting a year-on-year decline of approximately 30%, although the decline has narrowed compared to the previous quarter [1] Group 2 - Guosen Securities notes that Dongfang Zhenxuan's implementation of the "Sam's paradigm" has attracted market attention, as the current consumer market is characterized by diversified supply, transparent information, and rational demand [1] - The competitive advantage of companies with high cost-performance products and mature membership systems is becoming increasingly prominent in this market context [1] - Recent operational improvements for Dongfang Zhenxuan include successful expansion into new product categories and enhanced quality of self-operated business growth, indicating a marginal improvement in operations [1]
东方甄选再涨超12% 7月初至今累涨逾3倍 公司践行“山姆范式”引市场关注