全国首家，海底捞北京开“概念店”！娃娃机先火了

Core Insights - Haidilao has launched its first innovative concept store in Beijing Yizhuang, featuring significant innovations in functionality, visuals, and scene design [1][2] - The store includes various zones such as dining, late-night snacks, beverages, and a hot pot area, with a focus on enhancing the dining experience for families [1][2] Company Developments - The new concept store introduces a dessert station and an interactive entertainment area, with over 500 orders for the claw machine in the first week [1] - The store features a bar area offering craft beers and specialty cocktails, along with a DJ for interactive late-night parties [1] - Haidilao has integrated AI education into the children's play area, collaborating with companies like Yuan Programming and Zebra to enhance the experience [1] Industry Trends - The restaurant industry is evolving towards a multi-functional dining experience, driven by diverse consumer demands for "dining + drinks + space" [2] - Since 2023, Haidilao has been refining its strategy by expanding into various themed dining formats, including private rooms, selected stores, family-oriented stores, late-night stores, and corporate partnerships [2]