HAIDILAO(HK:06862) Sou Hu Cai Jing·2025-08-19 09:41Core Viewpoint - Haidilao has launched its first innovative concept store in Beijing Yizhuang, showcasing significant innovations in functionality, visuals, and dining experience, aiming to enhance customer engagement and satisfaction [1][3][10] Group 1: Innovative Features - The innovative concept store includes a dessert station and an interactive entertainment area, allowing customers to enjoy additional offerings like handmade ice cream and participate in a claw machine challenge [2][5] - The store features welcoming robots that guide customers to their tables, an open kitchen design for transparency, and a smart pot machine that controls soup ingredient ratios [4][11] - The store is designed with a three-mode lighting system to cater to different dining experiences, including regular meals, bar settings, and club parties, enhancing the atmosphere for various occasions [4][8] Group 2: Family and Child-Friendly Enhancements - The concept store emphasizes a family-friendly dining experience by integrating AI education into the children's play area, making it both entertaining and educational [6][13] - Additional facilities such as a mother-baby room equipped with essential supplies and a sleep care mode have been introduced to meet the needs of families [6][14] Group 3: Strategic Development and Market Positioning - Haidilao has spent two years refining this innovative concept, conducting extensive research and development to enhance customer dining experiences and meet diverse consumer needs [7][9] - The company aims to redefine the dining experience by creating a "dining + entertainment + lifestyle" ecosystem, responding to the growing demand for multi-functional dining environments [10][14] - The innovative concept store serves as a "puzzle-like innovation laboratory," allowing for modular implementation of new ideas across both new and existing locations [9][10]