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818全球购车节以数智叠加补贴唤醒沉睡消费力

Core Viewpoint - The "818 Global Car Purchase Festival" has evolved into a significant automotive industry event, emphasizing genuine benefits and subsidies to stimulate consumer demand, while showcasing the integration of AI technology in the automotive ecosystem [2][3][6][7]. Online Activities - This year's festival focuses on subsidies, offering users up to 10,000 yuan in purchase subsidies and various brand subsidy blind boxes, alongside a wide selection of quality used cars [3][4]. - The event features live broadcasts with hosts and automotive executives providing insights and recommendations, enhancing user engagement and interaction [3][6]. Offline Activities - The festival extends its benefits to over 200 cities through new retail stores, providing a one-stop shopping platform with AI-driven services for a seamless car buying experience [4][6]. - The "818 Car Exhibition" integrates automotive displays with cultural events, attracting regional users and enhancing brand visibility [4][6]. AI Integration - The automotive industry is undergoing significant transformation, with a focus on leveraging AI to reduce costs and improve efficiency, addressing the challenges of declining profit margins [7][12]. - The "All in AI" strategy aims to enhance user experience across the entire car buying process, utilizing AI models and algorithms for better decision-making [8][12]. Performance Metrics - The average retail price of cars in China is projected to decline by approximately 5.6% in 2023 compared to 2022, and by another 8% in 2024, leading to a significant reduction in overall retail revenue [7][12]. - The self-developed Cangjie model by the company scored 72.96 in a recent evaluation, outperforming competitors and demonstrating the effectiveness of its AI capabilities [12]. International Expansion - The company has launched an English version of its website, featuring data on over 1,000 car models from more than 50 Chinese automotive brands, facilitating international consumer access [13][14]. - The establishment of overseas retail spaces aims to support Chinese brands in entering global markets more efficiently and cost-effectively [14].