"年度品牌价值奖（大市值）"旨在表彰资本市场中拥有最高品牌价值的企业。品牌作为企业生存和发展 的核心，做好一个品牌，对于每个企业来说都是重中之重。本奖项从品牌差异化、知名度、客户忠诚度 等多角度衡量品牌价值，甄选出的企业都创造了卓越品牌，并在品牌价值提升的过程中做出创新和不凡 实践。本次评选通过定量数据分析和专家评审团等方式得出最终结果。 格隆汇以"全球视野，下注中国"为初衷，本次评选旨在打造出投资圈中最具参考价值的上市公司及独角 兽公司排行榜。此次"金格奖"上市公司评选覆盖港交所、上交所、深交所、纽交所、美国证券交易所、 纳斯达克证券交易所挂牌上市的全部上市公司及独角兽公司。 12月22日，格隆汇在线上举办"科技赋能·资本破局"分享会。本次分享会，备受瞩目的卓越公司评选榜 单将隆重揭晓，其中格隆汇"金格奖"年度卓越公司评选中，安能物流(09956.HK)、比亚迪 (002594.SZ/01211.HK)、东方雨虹(002271.SZ)、恒瑞医药(600276.SH/01276.HK)、蓝月亮集团 (06993.HK)、联想集团(00992.HK)、美丽田园医疗健康(02373.HK)、汽车之家(02518. ...

Core Viewpoint - The recognition of Autohome as the "Most Investment-Value Chinese Concept Stock" at the 10th Zhito Finance Capital Market Annual Conference highlights its successful strategic transformation and growth potential in the digital automotive ecosystem [1][3]. Strategic Upgrades and Ecosystem Reconstruction - Autohome has evolved from a leading automotive vertical media to a digital automotive ecosystem platform centered on "content + transactions + services," showcasing strong strategic execution and ecological synergy [3]. - The recent strategic investment from Haier Group's Katai Chi has accelerated Autohome's business integration, scene expansion, and digital capability development [3]. Content as a Core Competitive Barrier - Autohome views content as a key competitive barrier, enhancing its role from a traffic tool to a value hub that connects consumer decisions and builds brand trust [4]. - The platform focuses on user-centered professional content creation, expanding investments in original reviews, in-depth reports, and user community development [4]. - Autohome has embraced content innovation through various formats like short videos and live broadcasts, increasing user engagement and stickiness [4]. O2O Ecosystem Construction - The launch of Autohome's mall business during the "Double Eleven" shopping festival marks a significant step in building a transaction closure, offering a full-process design from online car selection to offline delivery [5]. - The platform integrates its dealership network and certified used car systems, providing users with transparent and reliable purchasing experiences [5]. - Autohome is transitioning from a "decision support platform" to a "transaction and service integrated platform," enhancing user retention and value [5]. Future Growth Prospects - Autohome aims to expand beyond automotive services, focusing on becoming the preferred platform for car selection and an O2O new retail platform [6]. - The company envisions a future that integrates "car life" and "car-home connectivity," breaking traditional automotive service boundaries [6]. - Autohome's evolution reflects the deep integration of China's automotive industry with the digital consumption ecosystem, positioning itself for new growth opportunities [6].

12月3日，在深圳举办的"第十届智通财经资本市场年会暨上市公司颁奖典礼"上，汽车之家（纽约证券交易所股票代码： ATHM；港交所代号：2518）凭借卓越的商业模式、稳健的经营表现与突出的生态价值，荣膺"最具投资价值中概股"奖项。该 奖项专为表彰美股上市企业中，既能持续为投资者创造回报，又能提供优质产品服务并践行社会责任的标杆企业，而汽车之家 的获奖，正是其战略转型成效与成长潜力的权威印证。 ....... �� | 204 - DESCODESSO 14495 I : ........... CODDODDESS SOSSESSO ■ 40 IIII LODE DOD .. .. �������������� 在专业内容创作上，平台坚持以用户为中心，秉承专业、客观的内容创作理念，持续扩大在原创评测、深度报告、车型数 据库及用户社区建设上的投入。同时，积极拥抱内容形态创新，通过短视频、直播等多种形式提升用户参与度与黏性。在内容 生态拓展上，汽车之家积极推动破圈融合，旗下新设立的"知家万象"平台，已吸引超过200位跨领域创作者入驻，推动汽车内 容突破垂直圈层，向科技、旅游、生活方式等多元场景延伸，构建出更丰富、立 ...

Core Viewpoint - The article highlights that Autohome has been awarded the "Most Investment Value Chinese Concept Stock" at the 10th Zhito Finance Capital Market Annual Conference, recognizing its strong business model, operational performance, and ecological value, which reflects its strategic transformation and growth potential [1]. Group 1: Strategic Transformation and Ecosystem Reconstruction - Autohome has successfully evolved from a leading automotive vertical media platform to a digital automotive ecosystem platform centered on "content + transactions + services," integrating online and offline operations [6]. - The recognition of the award is seen as validation of Autohome's transformation achievements and a guide for its future growth path, emphasizing the importance of connecting diverse scenarios and serving users throughout their lifecycle [6]. Group 2: Content as a Core Competitive Barrier - Autohome views content as a core competitive barrier, enhancing its value proposition by upgrading content from a traffic tool to a central value hub that connects consumer decisions and builds brand trust [7]. - The platform focuses on user-centered professional content creation, investing in original reviews, in-depth reports, and community building, while also embracing content innovation through short videos and live streaming [7]. Group 3: O2O Ecosystem and One-Stop Service - The launch of the Autohome Mall during the "Double Eleven" shopping festival marks a significant step in building a transaction closure, offering a full process from online vehicle selection to offline delivery [8]. - By integrating its dealership network and second-hand car services, Autohome efficiently connects online traffic with offline service resources, enhancing user retention and value [8]. Group 4: Future Growth Prospects - Autohome aims to expand beyond automotive services, focusing on becoming the preferred platform for car viewing and selection, as well as an O2O new retail platform [9]. - The company's evolution from a vertical media platform to a transaction and service platform reflects the deep integration of the Chinese automotive industry with the digital consumption ecosystem, positioning Autohome for future growth in broader lifestyle and smart scenarios [9].

Core Insights - The article highlights that Autohome (ATHM.US, 02518) has been awarded the "Most Investment Value Chinese Concept Stock" at the 10th Zhito Finance Capital Market Annual Conference, recognizing its strong business model, operational performance, and ecological value [1][2] Strategic Upgrades and Ecological Reconstruction - Autohome has successfully transformed from a leading automotive vertical media platform to a digital automotive ecosystem centered on "content + transactions + services," showcasing its strategic execution and ecological synergy potential [2][3] - The company aims to accelerate the construction of a closed-loop automotive ecosystem service, leveraging resources from Haier Group and Kataychi to enhance its growth trajectory beyond existing business growth [2][3] Content Development - Autohome views content as a core competitive barrier, focusing on professional and objective content creation to build brand trust and connect consumer decisions [4] - The platform has expanded its content ecosystem by integrating various content forms, including short videos and live broadcasts, and has attracted over 200 cross-domain creators to enhance its content diversity [4] O2O Ecosystem Construction - The launch of Autohome's mall business during the "Double Eleven" shopping festival marks a significant step in building a transaction closed-loop, offering a seamless online-to-offline (O2O) service experience [5] - The mall allows users to select cars online, pay deposits, and receive offline delivery, thus transforming traditional car purchasing models and ensuring transparency and trust through platform credit [5] Future Growth Prospects - Autohome is expanding its vision beyond automotive services, focusing on "car life" and "car-home connectivity," aiming to integrate into broader lifestyle and smart scenarios [6] - The evolution from a vertical media platform to a comprehensive service platform reflects the deep integration of China's automotive industry with digital consumption ecosystems, positioning Autohome for future growth opportunities [6]

Core Insights - The article highlights the rapid growth of China's automotive market, with vehicle ownership increasing from 43.29 million in 2005 to 360 million by 2025, and the number of drivers expanding from 80.17 million to 550 million during the same period [1] - It emphasizes the transformation of the automotive media landscape, particularly the evolution of Autohome from a content producer to a comprehensive ecosystem builder, reflecting the broader changes in the automotive industry [1][17] Industry Growth - China's automotive ownership is projected to reach 360 million vehicles by 2025, marking a significant increase from 43.29 million in 2005 [1] - The number of automotive drivers is expected to grow to 550 million, up from 80.17 million in 2005, indicating a substantial expansion in the automotive user base [1] Media Transformation - Autohome has transitioned from a content distribution platform to an integrated content ecosystem, focusing on data, services, and user experiences [1] - The media's business logic has evolved from building trust to creating a "content-trust-transaction" closed loop, enhancing its role in the automotive industry [1] Autohome's Development - Autohome was founded in 2005 and quickly became a leading automotive vertical website, achieving daily views of over 10 million within two years [4] - The platform has continuously adapted its strategy, launching mobile applications in 2010 and a self-media platform in 2017, marking its shift from content producer to aggregator [4] User-Centric Approach - Autohome's evolution is centered around user needs, with a focus on enhancing user experience through strategic pivots [7] - The platform aims to provide not just vehicle information but also enrich users' lives through automotive experiences [7] Content Ecosystem - Autohome's content ecosystem is built on three layers: Original Generated Content (OGC), Professional Generated Content (PGC), and User Generated Content (UGC), each contributing to a diverse and dynamic content landscape [8][9] - The platform has produced over 100,000 professional evaluation articles and tested more than 2,500 vehicle models, showcasing its commitment to quality content [8] Future Directions - Autohome plans to expand its content ecosystem by transitioning from a platform to a comprehensive "content forest," integrating various content creators and enhancing collaboration [12][14] - The introduction of "Zhijia Media" MCN aims to address content homogenization and foster a rich creative environment [14] Global Expansion - Autohome is set to enhance its online presence across multiple platforms, including Douyin, Xiaohongshu, and Bilibili, while also pursuing international outreach to connect Chinese automotive brands with global audiences [15]

Core Insights - The Guangzhou International Auto Show serves as a "barometer" for the development of China's automotive industry, showcasing innovation and attracting user attention [2] - Autohome made a significant impact at the event by unveiling a new content ecosystem strategy and launching innovative services to enhance its automotive service platform [2][10] Group 1: Event Participation and Impact - Autohome showcased a record 400 square meters booth, designed as a "home space" that integrates car exhibition reporting, brand display, creator interaction, and user experience [2] - The company utilized an 80-meter advertising banner and organized multiple user interaction activities, enhancing its brand influence and establishing itself as a new landmark at the auto show [2] Group 2: Content Creation and Engagement - Autohome conducted two high-quality live broadcasts during the media day, focusing on new car releases and industry trends, with a total live broadcast duration of 14 hours [3] - The company's WeChat index saw a remarkable increase of 606.8% on media day, indicating a significant rise in user engagement [3] - Total views for the live broadcasts exceeded 18.03 million, with external media views reaching 15.97 million, showcasing Autohome's strong content resonance [3][5] Group 3: New Content Ecosystem Strategy - The "2025 Autohome Creator Conference" was held, where the CEO announced a strategy to build "China's largest content service platform" [6] - The strategy includes the establishment of a head brand in automotive content, "Zhijia Media MCN," and the launch of the "Zhijia Wanxiang" platform for efficient content connection [6] - The platform aims to provide a one-stop solution for IP, creators, and marketing resources, with plans to launch a "Content Square" in December [6] Group 4: External Expansion and Collaborations - Autohome plans to expand its presence on mainstream content platforms like Xiaohongshu, Bilibili, and Kuaishou, creating a "ubiquitous content service ecosystem" [9] - The company announced a "Content Going Global" initiative to assist Chinese automotive brands in expanding internationally and to facilitate global commercialization for domestic creators [9] - A strategic partnership was established with the Turin Automotive Design Award (TADA), making Autohome the official "invited automotive internet cooperation platform" for TADA [9] Group 5: Future Directions - Autohome aims to enhance its comprehensive capabilities as an automotive service platform and demonstrate its strategic commitment to driving industry innovation and connecting global resources [10] - The company plans to continue expanding content boundaries and empowering the creator ecosystem, collaborating with partners to shape a new automotive content ecosystem [10]

Core Viewpoint - The article discusses the evolution of Autohome, a 20-year-old automotive platform, as it transitions from a media platform to an e-commerce platform, emphasizing the importance of "new retail" in reshaping the automotive industry amidst structural changes like electrification and intelligence [2][3][24]. Group 1: New Retail Concept - The concept of "new retail" has evolved from mere online and offline channel integration to a comprehensive restructuring of the entire industry, driven by AI and O2O [2][3]. - Autohome's entry into e-commerce with the launch of Autohome Mall marks a significant shift, allowing it to partner with 15 brands, including established and emerging players [3][13]. Group 2: Automotive Consumption Changes - The automotive consumption chain has fundamentally changed, with a rise in direct-to-consumer (DTC) models that redefine relationships between brands and users [3][10]. - The traditional retail system has become a structural constraint for manufacturers, making it difficult to understand user needs and leading to inventory issues [14][20]. Group 3: User Experience and Trust - The transition to online purchasing is slow due to the high-value nature of cars, which require trust and real experience [8][10]. - Autohome aims to enhance user experience by integrating content, data, and services, creating a seamless purchasing journey [11][15]. Group 4: E-commerce Platform Features - Autohome Mall is designed to drive user decisions through professional content and real user reviews, facilitating immediate transactions [15][16]. - The platform ensures post-purchase support, addressing issues like vehicle damage or warranty disputes, thus enhancing trust [18][30]. Group 5: Strategic Partnerships - Autohome's collaboration with Haier enhances its service network, allowing for better delivery and customer service through Haier's extensive offline presence [26][29]. - The integration of Haier's resources into Autohome's ecosystem aims to improve the overall purchasing experience, especially in areas lacking traditional dealerships [29][30].

Group 1 - Changan Automobile's Avita Technology and Haier Group's Katai Chi Holdings have formed a partnership to innovate in product customization, home-vehicle integration, and in-car functionality design for a new high-end flagship product [1] - Tengshi New Energy Vehicles has also partnered with Midea Group's high-end appliance brand COLMO, while Sharp announced its first electric vehicle, LDK+, set to launch in 2027 [1] - The trend of collaboration and acquisitions between home appliance companies and automotive firms is increasingly evident, indicating a clear "automotive+" trend in the home appliance industry [1] Group 2 - Haier Group signed a strategic cooperation agreement with Changan Automobile to develop a home-vehicle ecosystem, including interconnected systems and personalized vehicle modifications [2] - Haier's Katai Chi Holdings acquired a 43% stake in Autohome from Ping An's Yunchen Capital for approximately $1.8 billion, becoming the controlling shareholder [2] - Haier aims to leverage platforms like Autohome and Katai Chi to transition from selling products to selling scenarios, focusing on after-market services rather than manufacturing vehicles [3] Group 3 - The home appliance industry's foray into the automotive sector can be categorized into three models: direct vehicle manufacturing, key component supply, and automotive distribution [4] - Companies like Hisense and TCL are transitioning to provide essential components and solutions for electric vehicles, with significant growth in their respective orders and shipments [4] - Gome's automotive market initiative aims to establish a network of smart experience centers across China, enhancing collaboration with manufacturers and dealers [4] Group 4 - The push by home appliance companies into the automotive sector is driven by growth limitations in their own industry and the desire to control both home and mobile entry points for users [5] - The automotive industry presents significant challenges due to its capital intensity, rapid technological changes, and complex supply chains, as evidenced by the struggles of brands like WM Motor and Hozon [6]

Core Viewpoint - Autohome Inc. (ATHM) has experienced a significant decline, losing nearly 20% of its market capitalization over the past 6-8 weeks, despite the release of new content [1] Company Summary - Autohome Inc. is a platform focused on the automotive sector in China [1] - The company has faced challenges in maintaining its market value, indicating potential underlying issues in its business model or market conditions [1]