徕芬创始人与前员工公开“互喷”

Core Viewpoint - The conflict between Laifen Technology and Feike is rooted in both personal grievances and competitive pressures in the personal care appliance market, highlighted by a controversial product comparison video that sparked public backlash [1][2][4]. Company Conflict - Laifen's CEO Ye Hongxin publicly criticized a self-media blogger for a video comparing Laifen's shaver unfavorably against Feike's, alleging that the content was biased and financially motivated [1][5]. - The dispute is intensified by a history of tension between Ye and former employee Pan, who had previously contributed to Laifen's media efforts but later collaborated with competitors [2][3]. Market Competition - The conflict represents a broader competitive struggle between Laifen and Feike in the personal care appliance sector, with both companies vying for market share in electric shavers, toothbrushes, and hair dryers [4][5]. - Laifen's entry into the electric shaver market is seen as a strategic move to diversify its product offerings and counteract declining sales in its existing categories [8][9]. Financial Performance - Laifen is facing significant challenges, including a projected loss of 80 million yuan for its toothbrush line in 2024 and increased competition in the hair dryer segment, where lower-priced alternatives are gaining market share [9][10]. - The company has invested four years in developing its electric shaver, viewing it as a critical product to enhance its market position and compete with international brands [9][10]. Technological and Marketing Strategy - Laifen's growth has been driven by technological advancements and effective marketing strategies, including viral campaigns that significantly boosted sales [11][12]. - The company aims to leverage its technological expertise in motors and materials to establish a strong presence in the electric shaver market, which is crucial for its overall business strategy [7][10].