20万/平米！“殡葬第一股”宣布首亏

Core Viewpoint - The funeral service company Fushouyuan, listed in Hong Kong since 2013, is experiencing a significant downturn, projecting a loss of 235 to 265 million yuan for the first half of 2025, a stark contrast to a net profit of 299 million yuan in the same period last year, indicating profound changes in China's funeral industry [2][4][9]. Group 1: Company Performance - Fushouyuan's revenue has increased from 600 million yuan to 2.628 billion yuan over the past decade, more than tripling [2][7]. - The company reported a significant drop in revenue in 2024, with total revenue decreasing by over 500 million yuan to 2.078 billion yuan, a year-on-year decline of 21% [7][8]. - The average selling price of burial plots has risen from 102,400 yuan per unit in 2017 to 122,000 yuan per unit in 2024, reflecting a high price point in the market [5][7]. Group 2: Reasons for Loss - The projected loss is attributed to three main factors: macroeconomic conditions leading to cautious consumer spending, increased costs due to tax issues for some subsidiaries, and impairment provisions for goodwill and related assets [4][9]. - The demand for high-priced burial plots has decreased, with consumers becoming more cautious in their spending behavior, leading to a longer decision-making process [9][12]. - Regulatory changes and local policies are shifting, with the Ministry of Civil Affairs actively working on legislation to manage funeral service pricing and practices [10][12]. Group 3: Market Dynamics - Fushouyuan's business spans 19 provinces and municipalities, but revenue has declined across 16 of these regions, particularly in Shanghai, where revenue fell from 1.262 billion yuan in 2023 to 998 million yuan in 2024 [8][9]. - The company is facing challenges from changing consumer behavior, regulatory adjustments, and tax policy changes that impact the funeral service industry [12]. - Fushouyuan plans to adapt by focusing on market and product diversification, leveraging technology to enhance service offerings, and exploring new business models such as digital memorial services [12].