明年你可能买不到iPhone18

Core Viewpoint - Apple is making significant adjustments to its iPhone release strategy, focusing on high-end models and delaying the standard version of the iPhone 18 until spring 2027, which aims to encourage consumers to opt for more expensive models [2][21]. Group 1: Release Strategy Changes - Starting next year, Apple will only release the iPhone 18 Pro, Pro Max, and iPhone 18 Air, while the standard version will be postponed [2][3]. - This marks the largest change in Apple's release strategy since 2020, with a shift towards more frequent releases to compete with the Android market [3][4]. - The iPhone product line will be further segmented into distinct categories: Pro, Air, standard, and entry-level models, along with a new foldable series [4][21]. Group 2: Market Positioning and Consumer Demand - The diversification of the iPhone lineup is a response to the increasing complexity of consumer demands, as one model cannot satisfy all preferences [6][7]. - Apple's strategy aims to cover a broader price range, making the iPhone more competitive against lower-end smartphones in overseas markets [14][25]. - The company is expected to leverage the entry-level models to boost revenue, especially as higher-end models face declining sales [15][26]. Group 3: Product Differentiation - The gap between standard and Pro models has been widening, with standard versions increasingly serving as a contrast to highlight the Pro models' capabilities [17][18]. - The iPhone 16 and iPhone 17 have shown a trend of narrowing the performance gap, which may lead to a shift in consumer preferences towards Pro models [19][20]. - The upcoming iPhone 18 Air is anticipated to mature in technology and design, potentially replacing the standard version in the future [22][25].