XIAOMI(HK:01810) 3 6 Ke·2025-08-19 12:06Core Viewpoint - The Xiaomi AI glasses, which initially sparked a buying frenzy, have seen a significant decline in sales and consumer interest just two months after their launch, indicating challenges in user experience and market acceptance [1][2]. Market Performance - The global smart glasses market is projected to ship 1.487 million units in Q1 2025, representing an 82.3% year-on-year growth, while China's market is expected to reach 494,000 units, growing by 116.1% [1]. - Xiaomi's AI glasses achieved over 10,000 sales within five days of launch, prompting an internal sales target increase from 300,000 to 500,000 units [2]. - Sales data from e-commerce platforms show that Xiaomi AI glasses sold over 40,000 units on JD, 7,000+ on Taobao, and 2,600+ on Douyin [2]. Consumer Sentiment - In-store observations revealed a marked decrease in consumer inquiries and interest in the Xiaomi AI glasses compared to the initial launch period [2]. - Sales representatives indicated that the glasses are selling at a low volume, with some stores reporting monthly sales of only 8 to 10 units [2]. Product Availability - Certain models of the Xiaomi AI glasses are currently out of stock across various online platforms, with only limited colors available [3]. User Experience Issues - Users have reported dissatisfaction with the overall quality of the Xiaomi AI glasses, citing a cheap plastic feel and inadequate functionality, such as the lack of a front display for photo and video capture [5][6]. - The built-in voice assistant, "Xiao Ai," has received criticism for its unresponsiveness and issues with accidental activation due to overlapping with other Xiaomi devices [6]. Industry Challenges - Analysts highlight that the domestic AI glasses market faces multiple challenges, including hardware limitations, application ecosystem deficiencies, and quality control issues [7]. - The future of the industry may involve a dual development path, with lightweight glasses evolving into multifunctional personal assistants while professional-grade devices focus on niche markets [7].