苹果官方账号正式入驻小红书，首日吸粉17万

Core Insights - Apple officially joined Xiaohongshu on August 16, gaining over 170,000 followers within 24 hours and trending second on the platform with the hashtag Apple入驻小红书 [1] - The first video featured a red background, symbolizing a deep collaboration, and received 117,000 likes and nearly 20,000 comments within the same timeframe [3] - User engagement surged with discussions around personal stories related to Apple products, accumulating nearly 15 million views under the topic "My Story with Apple" [3] Group 1 - The entry of Apple marks its third official social media account in China, following WeChat and Douyin, indicating a deeper commitment to the Chinese social ecosystem [7] - Xiaohongshu's user base has a nearly 50% penetration rate of iOS devices, the highest among major social platforms in China, highlighting the platform's unique value in the digital content ecosystem [7] - The community has generated nearly 700 million views on Apple-related topics, showcasing user engagement in sharing experiences and creative applications of Apple products [7] Group 2 - Apple's official account will focus on authentic product experiences, creative lifestyle sharing, and deep user interaction, aligning well with Xiaohongshu's content ecosystem [8] - The presence of Apple's account is expected to encourage more digital brands to enhance their presence on the Xiaohongshu platform [8] - Over the past two years, Xiaohongshu has actively participated in several key Apple product launches and marketing events, fostering user creativity and discussions [7]