Core Insights - Tongcheng Travel has experienced a significant growth period due to structural changes in the domestic tourism market, particularly in non-first-tier cities, leading to a revenue increase of 11.5% year-on-year to 9.05 billion yuan in the first half of 2025 [2] - The company reported an adjusted EBITDA of 2.34 billion yuan, reflecting a 35.2% increase, and an adjusted net profit of 1.56 billion yuan [2] Revenue Growth - In the first half of 2025, Tongcheng Travel's accommodation business revenue grew by 18.8% year-on-year, reaching 2.56 billion yuan, driven by an increase in demand for quality accommodations [3] - The transportation ticketing service revenue rose by 7.9% year-on-year to 1.88 billion yuan in Q2 2025, with international ticket sales reaching a historical high, growing nearly 30% [4][5] User Engagement and Market Penetration - As of the end of Q2 2025, Tongcheng Travel's cumulative service users reached 1.99 billion, a 7.2% increase year-on-year, with over 87% of registered users coming from non-first-tier cities [6][7] - The company has expanded its service offerings to include a variety of transportation options, enhancing user engagement and satisfaction [7] Diverse Travel Demand - The demand for travel services has diversified, with a notable increase in leisure travel and experiences among users from non-first-tier cities, contributing to a 24.1% year-on-year growth in other revenues, reaching 1.36 billion yuan [8] - The introduction of innovative services such as "dynamic packaging" and "multi-modal transport combinations" has made travel more cost-effective for users [10]
上半年营收90.5亿元！ 同程旅行非一线市场布局进入收获期