推客崛起之路：从新浪商标到千万推客生态的爆发历程

Group 1 - The term "推客" (Tuike) emerged as a hot model in the private domain ecosystem of e-commerce in 2025, representing a culmination of over a decade of collaboration between internet giants and industry forces [1] - Sina registered the "推客" trademark on August 27, 2009, becoming the first company in China to have a legal designation for the term, laying the foundation for future developments [2][3] - In 2018, Suning launched the "Suning Tuike" platform, focusing on "self-purchase savings and promotion earnings," which served as the initial model for modern Tuike commercial practices, validating the feasibility of social promotion [2] Group 2 - 2025 marked a critical turning point for the explosion of the Tuike model, driven by two major engines: WeChat's strategic enhancement and the launch of the "沸点会" (Fengdianhui) ecosystem [5] - WeChat announced the deep integration of Tuike into its "WeChat Small Store" ecosystem on January 9, 2025, and established an e-commerce product department to strengthen transaction infrastructure [5] - The "沸点会" initiated the first Tuike conference on March 3, 2025, and set ambitious goals to launch 2,000 Tuike mini-programs and cultivate 10 million Tuike promoters by the end of the year [5] Group 3 - The explosion of the Tuike model is attributed to a synergistic effect of multiple forces, including technological infrastructure, platform strategy, and industry promotion [7] - WeChat's mature ecosystem, including mini-programs and payment systems, provided essential support for the Tuike model [7] - The success of Tuike illustrates that sustainable new business paradigms require open collaboration, robust infrastructure, and ecosystem co-construction, rather than isolated innovations [7]