Core Insights - The company reported a revenue of 9.05 billion yuan for the first half of 2025, representing a year-on-year increase of 11.5% [1] - Adjusted EBITDA for the same period was 2.34 billion yuan, up 35.2% year-on-year, with an adjusted EBITDA margin of 25.9%, an increase of 4.5 percentage points [1] - The online travel platform business continues to grow rapidly, with significant contributions from hotel management services [1][2] Financial Performance - In Q2 2025, the company achieved a revenue of 4.67 billion yuan, a 10.0% increase year-on-year, and an adjusted EBITDA of 1.19 billion yuan, up 29.7% year-on-year [1] - Revenue from accommodation bookings, transportation tickets, and other services in Q2 2025 was 1.37 billion yuan, 1.88 billion yuan, and 760 million yuan respectively, with year-on-year growth rates of 15.2%, 7.9%, and 27.5% [1] - The hotel management business has over 2,700 operating hotels and a pipeline of 1,500 hotels as of Q2 2025 [1] User Growth and Market Expansion - The company has 252 million annual paying users, a 10.2% increase year-on-year, and 1.99 billion cumulative service users, up 7.2% year-on-year [2] - Among new paying users on the WeChat platform, 69.0% are from non-first-tier cities, reflecting a 1.0 percentage point increase from Q1 2025 [2] - The AI trip planning tool, DeepTrip, enhances user experience by simplifying decision-making and reducing the time from search to booking [2] Business Outlook - The company aims to deepen its core online travel platform business and increase market share [2] - Plans to develop outbound travel services to enhance international market presence [2] - The hotel management business is expected to become a significant growth driver for the company [2] Profit Forecast - Projected net profits for 2025-2027 are 2.6 billion yuan, 3.24 billion yuan, and 3.9 billion yuan, with year-on-year growth rates of 31.9%, 24.3%, and 20.7% respectively [2]
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