全新小鹏P7亮相:离开家用车舒适区,探索个性化汽车消费市场

Core Viewpoint - The new Xiaopeng P7 emphasizes design and driving experience over cost-effectiveness, marking a shift in the company's product strategy [1][9]. Group 1: Product Features - The new Xiaopeng P7 features a width-to-height ratio of 1.40, a length-to-height ratio of 3.57, and a wheel height ratio of 0.52, achieving a low drag coefficient of Cd0.201 [3]. - It is equipped with an 87-inch panoramic head-up display, immersive sports instrument, and a Touch Pad smart control system, with a three-axis dynamic screen that can tilt 25° in both horizontal and vertical directions [5]. - The vehicle is powered by three self-developed Turing AI chips, providing a total computing power of 2250 TOPS, with two chips for driving assistance and one for the intelligent cockpit [7]. Group 2: Performance and Specifications - The high-performance version of the new Xiaopeng P7 boasts a 0-100 km/h acceleration time of 3.7 seconds and a top speed of 230 km/h, featuring an all-aluminum front double wishbone and rear five-link suspension [7]. - The vehicle is based on an 800V silicon carbide platform, with CLTC ranges of 702 km, 820 km, and 750 km for its three versions, and supports 5C charging, achieving 10%-80% charge in under 12 minutes [9]. Group 3: Market Positioning and Strategy - The launch of the new Xiaopeng P7 aims to attract consumers seeking emotional value through design and driving experience, a segment previously overlooked by the company [11]. - Since the launch of the Xiaopeng MONA M03 in August 2024, the company has maintained strong growth, with nine consecutive months of deliveries exceeding 30,000 units [9]. - The new P7's focus on aesthetics and driving dynamics represents a significant departure from Xiaopeng's previous emphasis on practicality and cost-effectiveness [9][11].