佣金破万1，券商开户战打响

Core Insights - The A-share market is experiencing a significant rally, prompting discussions about whether a bull market has arrived and how to capitalize on it [1] - Brokerages are intensifying their efforts to attract new clients through innovative marketing strategies and competitive commission rates [1][4] - The trading activity has surged, with the Shanghai Composite Index reaching a nearly 10-year high and daily trading volumes exceeding 2 trillion yuan for multiple consecutive days [1][2] Group 1: Market Activity and Client Engagement - The trading volume in the Shanghai and Shenzhen markets has seen a notable increase, with a record daily turnover of 2.76 trillion yuan, marking a rise of 519.6 billion yuan from the previous day [1] - Brokerages are leveraging social media platforms like WeChat, Douyin, and Xiaohongshu to promote account openings, with slogans emphasizing quick and easy online registration [1][2] - There is a noticeable increase in new account openings and inquiries, with some brokerages reporting a 30% to 50% year-on-year increase in new client numbers [4][5] Group 2: Competitive Commission Rates - To attract new clients, some brokerages have reduced commission rates to below 0.01%, with promotional offers that include zero minimum transaction fees [4][5] - Specific brokerages like Zhongjin Wealth and Galaxy Securities are offering competitive rates, with stock trading commissions as low as 0.008% for new clients [4][5] - The introduction of limited-time offers and lower commission rates is seen as a key strategy for brokerages to capture market share during this bullish phase [5] Group 3: Client Services and Education - Brokerages are enhancing customer service by providing comprehensive support for new clients, including account recovery and guidance on claiming new user benefits [2][3] - There is a focus on educating investors about sustainable investment practices, with firms like Huatai Securities and Ping An Securities offering resources to help new investors navigate the market [6][7] - Brokerages are also addressing the psychological aspects of investing, encouraging both new and existing clients to remain rational and avoid impulsive decisions during market fluctuations [6][7] Group 4: Marketing Strategies - A variety of brokerages are actively promoting account openings through diverse marketing channels, including social media and mobile applications [8][9] - The use of engaging and creative advertising on platforms like Douyin and Xiaohongshu is aimed at attracting younger investors, with tailored content that resonates with their preferences [9][11] - Overall, brokerages are combining promotional strategies with attractive client benefits to enhance conversion rates for new account openings [13]