iQIYI(US:IQ) Sou Hu Cai Jing·2025-08-20 10:30Core Insights - iQIYI reported total revenue of 6.63 billion RMB for Q2, with membership services contributing 4.09 billion RMB, online advertising services 1.27 billion RMB, content distribution 440 million RMB, and other revenues 830 million RMB [1][4] - The company maintained Non-GAAP operating profit of 58.7 million RMB for the 14th consecutive quarter, with a net profit of 14.7 million RMB [1][4] - iQIYI's CEO emphasized the focus on innovative content and AI applications to drive sustainable growth [1] Revenue Breakdown - Membership services accounted for the largest share of revenue at 61.7%, followed by online advertising at 19.2%, content distribution at 6.6%, and other revenues at 12.5% [1] - The company launched several successful original micro-dramas, with the first IP adaptation "Cheng He Ti Tong" achieving a peak content popularity score of over 5500 [2] Cost Management - Total costs for the quarter were 5.29 billion RMB, a year-on-year decrease of 7%, with content costs being the largest component at 3.78 billion RMB [4] - Selling and administrative expenses were 960 million RMB, while R&D expenses were 420 million RMB [4] Cash Position - As of June 30, 2025, iQIYI reported a cash balance of 5.06 billion RMB, including cash, cash equivalents, short-term restricted funds, short-term investments, and long-term restricted funds [4]