华住CEO金辉：酒店业同质化供给增加，三季度房价将继续降

Core Viewpoint - Huazhu Group reported a 4.5% year-on-year revenue growth in Q2 2025, reaching 6.4 billion RMB, with a net profit increase of 36.4% year-on-year to 1.5 billion RMB, indicating strong financial performance despite challenges in the hotel market [1] Financial Performance - In Q2 2025, Huazhu's revenue was 6.4 billion RMB, net profit was 1.5 billion RMB, and hotel operating revenue reached 26.9 billion RMB, reflecting a 15% year-on-year growth [1] - The company had 12,137 operating hotels as of June 30, 2025, with a net increase of 452 hotels from the previous quarter [1] Operational Metrics - Key operational metrics showed a continued decline year-on-year: Average Daily Rate (ADR) decreased by 2% to 290 RMB, occupancy rate (OCC) fell from 82.6% to 81%, and Revenue per Available Room (RevPAR) dropped by 3.7% to 235 RMB [2] - However, these metrics improved compared to Q1 2025, recovering to 98.1%, 98.4%, and 96.2% respectively [2] Expansion Strategy - In Q2 2025, Huazhu opened 595 new hotels, a slowdown compared to Q1, with economy and midscale hotels making up 44% and 42% of new openings, respectively [3] - The company’s strategy focuses on expanding into untapped markets, with a total of 1,416 cities covered by operating and upcoming hotels, an increase of 88 cities year-on-year [3] Brand Performance - The launch of the new 4.0 version of Hanting Hotels and the opening of over 1,000 Orange Hotels highlight Huazhu's efforts to differentiate in the competitive midscale market [5] - The mid-to-high-end brand, Intercity, saw a 57.1% year-on-year increase in operating and upcoming hotels, with a RevPAR of 370 RMB [5] Future Outlook - Huazhu aims to open a total of 2,300 hotels in 2025, with a focus on maintaining a stable and healthy opening pace despite macroeconomic uncertainties [5] - The company anticipates Q3 2025 revenue growth between 2% to 6%, with management and franchise income expected to rise by 20% to 24% year-on-year [6] - Despite a predicted decline in RevPAR for Q3 due to external factors, the decrease is expected to be less severe than in Q2 [6]