iQIYI(US:IQ) Ge Long Hui·2025-08-20 14:24Core Insights - iQIYI's stock rose over 8.5% in early trading, reaching a high of $2.475 [1] - The company's total revenue for Q2 was 6.63 billion yuan, with membership service revenue at 4.09 billion yuan, online advertising service revenue at 1.27 billion yuan, content distribution revenue at 440 million yuan, and other revenue at 830 million yuan [1] - iQIYI maintained a Non-GAAP operating profit of 58.7 million yuan for the 14th consecutive quarter [1] Revenue Breakdown - Total revenue: 6.63 billion yuan [1] - Membership service revenue: 4.09 billion yuan [1] - Online advertising service revenue: 1.27 billion yuan [1] - Content distribution revenue: 440 million yuan [1] - Other revenue: 830 million yuan [1] Strategic Focus - iQIYI's CEO, Gong Yu, highlighted the company's focus on innovative content and AI applications, as well as micro-dramas, experiential business, and overseas markets to drive sustainable long-term growth [1] - The company achieved the highest market share in the drama segment during the summer season [1]