爱奇艺龚宇谈IP体验业务：年底前可能再确定一两家线下乐园

Core Viewpoint - iQIYI is expanding its IP experience business, which includes both IP consumer products and offline experiences, with plans to open one or two more offline parks by the end of the year [2] Group 1: Business Expansion - iQIYI's offline experience business is divided into two types: immersive theaters and offline parks, with the immersive theater model being asset-light and currently operating in over 50 locations across more than 30 cities [2] - The offline parks are also developed through an asset-light model, while a heavy asset model involves local enterprises investing in construction, with iQIYI providing content, management, and technology [2] Group 2: IP Consumer Products - iQIYI has begun to self-operate its IP consumer products, moving from a licensing-only model due to low GMV contribution [2] - Currently, iQIYI has experimented with card products and plans to expand into other varieties, along with building more proprietary sales channels in the future [2]