iQIYI(US:IQ) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-21 02:38Group 1: Industry Overview - The long video market continues to shrink, with iQIYI reporting a revenue decline of 11% year-on-year to 6.628 billion yuan in Q2 2025, resulting in a net loss of 133.7 million yuan compared to a net profit of 68.7 million yuan in the same period last year [1] - iQIYI's membership revenue decreased by 9% to 4.09 billion yuan, advertising revenue fell by 13% to 1.27 billion yuan, and content distribution revenue dropped by 37% to 437 million yuan [1] - Tencent's Q2 report indicates a decline of 3 million paid video members year-on-year and quarter-on-quarter, totaling 114 million members [4] Group 2: Company Strategies and Responses - iQIYI's founder, Gong Yu, noted a significant loss of long video viewers, particularly severe over the past two to three years [5] - The National Radio and Television Administration has introduced measures to enhance content supply in the television industry, including a "Content Renewal Plan" to improve content innovation and management policies [6][7] - New mechanisms for series, situational, and unit dramas will be trialed, allowing for flexible broadcasting based on audience feedback [8] Group 3: Financial Performance - iQIYI's content costs decreased by 8% year-on-year to 3.78 billion yuan [2] - The overall performance challenges are not limited to iQIYI, indicating a broader trend in the industry [3]