毛利率超特斯拉，小鹏学会了赚钱｜钛度车库

Core Insights - In the first half of 2025, the company reported a revenue of 34.08 billion yuan, doubling year-on-year, with a gross margin of 17.3%, surpassing Tesla in the second quarter [2][5] - The delivery volume reached 197,000 units, exceeding the total for the previous year, while net losses narrowed to 1.14 billion yuan, indicating a potential path to profitability [2][6] - The chairman expressed confidence that the fourth quarter will mark a new phase of self-sustaining profitability [2] Revenue and Delivery Performance - The surge in delivery volume was primarily driven by two high-volume models, MONA M03 and P7+, with P7+ accounting for over 20% of sales in the first half of 2025 [3] - The average selling price per vehicle dropped to 153,000 yuan in Q1 but rebounded to 164,000 yuan in Q2 due to the introduction of higher-margin models [3][5] Gross Margin and Cost Management - The overall gross margin of 17.3% represents an increase for eight consecutive quarters, slightly ahead of Tesla [5] - The company invested 4.19 billion yuan in R&D, a 48.6% increase year-on-year, focusing on core technologies such as AI and autonomous driving [5][6] Financial Health and Future Outlook - Cash reserves increased to 47.57 billion yuan, providing strategic flexibility amid industry pressures [6] - The company expects to deliver between 113,000 and 118,000 units in Q3, with a monthly delivery rate exceeding 40,000 units starting in September [6] Market Position and Competitive Landscape - Despite the positive financial indicators, challenges remain, including a low sales proportion of SUV models and slow overseas market penetration, with only 18,000 units delivered globally in the first half of 2025 [7] - The competitive landscape is intensifying, with rivals like Xiaomi and Zeekr also aiming for profitability, necessitating a focus on operational efficiency and cost control [7] Strategic Transformation - The company has shifted from a "technology romanticism" approach to a more pragmatic focus on operational capabilities, supply chain management, and sales channels [7] - The first half of 2025 marks a significant transformation for the company, transitioning from a technology-centric narrative to one of efficient manufacturing and cost control [7]