“痛金”炒至2800元/克！多地卖断货，紧急提醒！

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the current gold price [1][5] - Several gold products linked to popular anime and gaming IPs are being sold at prices 2-3 times higher than their original value, indicating a strong demand and supply shortage [1][3] Industry Trends - The "pain gold" concept combines gold with anime elements, appealing to young consumers as a form of emotional expression and investment [3][6] - In August, a gold note originally priced at 899 yuan was resold for nearly 1600 yuan on second-hand platforms, showing a price increase of almost 78% [3] - Collaborations between gold brands and popular IPs, such as "Mobile Suit Gundam" and "Saint Seiya," have resulted in rapid sell-outs, indicating a successful marketing strategy [4][6] Market Dynamics - The overall gold consumption market is experiencing weakness, yet "pain gold" products are emerging as growth points for several gold brands [3][6] - The emotional connection and social currency associated with these products encourage young consumers to pay a premium, despite the risk of price corrections in the secondary market [6]