倍轻松上半年净利亏损3611.47万元，同比由盈转亏

Core Viewpoint - The company reported a significant decline in revenue and a shift to net loss in the first half of 2025, indicating potential ongoing financial challenges [1] Financial Performance - The company achieved operating revenue of 385 million yuan in the first half of 2025, a year-on-year decrease of 36.22% [1] - The net profit attributable to shareholders was -36.11 million yuan, marking a transition from profit to loss compared to the previous year [1] Company Overview - The company, known as Beiliang Song, is a national high-tech enterprise focused on the innovation, research, and development of health products, primarily engaged in the design, production, sales, and service of smart portable massagers [1] Risk Factors - As of June 30, 2025, the company reported that its undistributed losses reached one-third of the total paid-in capital [1] - The company faces risks of continued losses due to potential ongoing economic downturns, challenges in operating its direct stores, ineffective product launches, lower-than-expected revenue growth from new channels, increasing sales expense ratios, and difficulties in maintaining high gross margins and controlling costs [1]