蓝月亮中期业绩释放积极信号：亏损大幅收窄近35%，稳健派息每股8港仙

Core Viewpoint - Blue Moon Group reported stable performance in the first half of 2025, with revenue of HKD 30.37 billion, maintaining the same scale as the previous year, while significantly reducing losses by 34.4% to HKD 4.35 billion, indicating effective strategic adjustments and operational optimizations [1] Financial Performance - The company achieved a revenue of HKD 30.37 billion in the first half of 2025, consistent with the same period last year [1] - Losses narrowed by 34.4% year-on-year to HKD 4.35 billion, reflecting improvements in strategy and operations [1] - The board proposed an interim dividend of HKD 0.08 per share, demonstrating confidence in cash flow and future operations [1] Product Performance - The core business showed resilience despite challenges in the consumer environment, with laundry care products generating HKD 26.41 billion, accounting for over 87% of total revenue [1] - Personal care products experienced a notable revenue increase of 12.4%, becoming the fastest-growing category [1] Channel Performance - Offline distributor channel revenue grew by 15% year-on-year, highlighting the effectiveness of the company's channel penetration and refinement strategies [1] - Although there was a slight decrease in the revenue share from online channels due to resource reallocation, Blue Moon maintained top sales in multiple core categories during the 618 shopping festival on major e-commerce platforms [1] Brand Strength - In 2025, Blue Moon's laundry detergent and hand sanitizer ranked first in the China Brand Power Index for the 15th consecutive year, indicating a deepening brand moat [1] Strategic Outlook - For the second half of 2025, the company plans to advance three key strategies: providing comprehensive home cleaning solutions, enhancing omni-channel sales and distribution efficiency, and strengthening user awareness through "scientific washing" knowledge marketing [2] - The company will also deepen digital factory construction and promote green low-carbon packaging to enhance long-term competitiveness in sustainable growth [2]