百度蒸汽机视频大模型7折价入局

Core Insights - Baidu has launched an upgraded version of its video generation model "Steam Engine," which includes Turbo, Lite, Pro, and voiced versions, offering tiered membership services at prices as low as 70% of similar industry products [2][4][5] - The market for AI-generated content (AIGC) is significant, with Baidu's Steam Engine driven by application demand, aiming to enhance user retention in search scenarios [2][9] - The cost of video production has drastically decreased, with examples showing traditional methods costing over 1 million yuan compared to just 330.6 yuan using the Steam Engine [5][6] Product Features - The Steam Engine is an I2V model that integrates audio and video generation, allowing for the creation of videos with environmental sound effects and multi-character voices from just a single image and prompt [4][9] - The Turbo version of the Steam Engine is priced at 1.4 yuan per 5 seconds, which is competitive but not the lowest in the market [6][7] Market Context - Baidu's Steam Engine enters a competitive landscape with existing products like Sora, Keling, and Jimeng, but the company welcomes competition as it drives innovation [8] - The AI video generation market is projected to grow significantly, with estimates suggesting a rise from $614.8 million in 2024 to $2.5629 billion by 2032, reflecting a compound annual growth rate of 20% [11] Financial Performance - In Q2 2025, Baidu reported revenues of 32.7 billion yuan, with core online marketing revenue at 16.2 billion yuan and AI new business revenue exceeding 10 billion yuan for the first time, marking a 34% year-on-year growth [12]