BILIBILI(US:BILI) Bei Jing Shang Bao·2025-08-21 15:07Core Insights - Bilibili reported Q2 2025 revenue of 7.34 billion yuan, a year-on-year increase of 20% [1] - Adjusted net profit for the quarter was 560 million yuan [1] Revenue Breakdown - Revenue contributions: Value-added services (39%), Advertising (33%), Gaming (22%), and IP derivatives and other businesses (6%) [1] - Advertising revenue grew by 20% to 2.45 billion yuan [1] - Gaming revenue reached 1.61 billion yuan, marking a 60% year-on-year increase [1] - Value-added services revenue was 2.84 billion yuan, up 11% year-on-year [1] User Metrics - Daily active users averaged 109 million, a 7% increase year-on-year [1] - Monthly active users reached 363 million, growing by 8% year-on-year [1] - Monthly paying users totaled 31 million, reflecting a 9% year-on-year increase [1] - Average daily usage time per user was 105 minutes, an increase of 6 minutes compared to the same period last year [1]