BILIBILI(US:BILI) 3 6 Ke·2025-08-21 23:42Core Insights - The podcast featuring Luo Yonghao and Li Xiang highlights the importance of genuine conversations in the current media landscape, showcasing a shift towards long-form content that resonates with audiences [7][39] - The rise of video podcasts is seen as a natural evolution in content consumption, driven by the dominance of video as a medium in internet communication [22][36] Group 1: Podcast Content and Format - Luo Yonghao's podcast with Li Xiang lasted four hours, emphasizing the value of in-depth discussions in an era dominated by quick content [7] - The podcast format allows for a variety of content distribution, including long videos on platforms like Bilibili and short clips on social media, enhancing audience reach [25][28] - Video podcasts are becoming mainstream, with many platforms, including Bilibili, actively promoting this format to attract creators and audiences [10][12] Group 2: Industry Trends and Opportunities - The podcast industry is witnessing a shift towards video content, as evidenced by the success of video podcasts in the U.S. and the growing interest in this format in China [18][22] - Video podcasts can potentially unlock new revenue streams through enhanced commercial opportunities, such as product placements and advertising, compared to traditional audio formats [36][39] - The audience for podcasts is increasingly affluent, with a significant portion of listeners being high-income earners, which presents lucrative advertising opportunities [34][36]