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康师傅联动罗永浩推出“特别特鲜泡面”

Core Insights - The collaboration between Luo Yonghao and Master Kong has resulted in the launch of "Specially Fresh Instant Noodles," which aims to replicate the taste of freshly cooked noodles through a unique cooking process [1] - The product features a non-fried noodle design and is available in three flavors: Lobster, Wild Red Sour Soup, and Grilled Snowflake Beef [1] - The initial sales performance was strong, with over 71,000 orders placed within the first hour of the product's release [1] Product Details - The "Specially Fresh Instant Noodles" utilize a "single basket boiling process" that simulates the real cooking experience, allowing for a five-minute preparation time [1] - The noodles are designed to be chewy and elastic, paired with a rich soup base [1] - The introductory price for the product is set at 39.9 yuan for a pack of four [1] Marketing and Sales Performance - The product was launched during a live streaming event featuring notable figures such as Luo Yonghao, Zhang Chaoyang, and Huang Zhizhong [1] - The limited edition "Luo Yonghao exclusive" noodle set sold out within two hours of the launch [1]