Applovin(US:APP) Zhi Tong Cai Jing·2025-08-22 06:39Core Viewpoint - Wells Fargo has upgraded its rating for AppLovin (APP.US) to "Overweight" and raised the target price from $480 to $491, indicating a positive outlook on the company's growth story in the mobile advertising sector [1][2] Group 1: Revenue Expectations - Analysts have increased revenue expectations for AppLovin, raising the 2026 revenue forecast by 6% and the 2027 forecast by 3% [1] - The company is expected to continue expanding its market share in the $34 billion mobile gaming advertising market, with revenue projections for 2025 and 2026 significantly above market consensus [2] Group 2: Website Traffic Growth - The traffic to client websites utilizing AppLovin's web advertising has accelerated, with a 40% year-over-year increase in July, compared to a 20% increase in January [1] - Approximately 2,700 domains with AppLovin pixels were identified, indicating a strong presence in the market [1] Group 3: Client Acquisition and Market Position - Smaller private multi-channel attribution platforms have become important distribution channels and brand promoters for AppLovin's web advertising [1] - Despite a recent slowdown in the growth of web advertising clients, the scale of newly acquired clients has significantly expanded [1]