POP MART(HK:09992) Sou Hu Cai Jing·2025-08-22 06:49Core Insights - The new products from Pop Mart, particularly MOKOKO and other popular IPs, sold out instantly, with secondary market prices skyrocketing, indicating high demand and speculation [1][2][3] Group 1: Product Demand and Pricing - MOKOKO was the most sought-after item during the recent release, with secondary market prices reaching up to 1200 yuan, significantly higher than the original price of 199 yuan [1][2] - Other products, such as the "Good Dream Meteorological Bureau" plush blind box, also saw pre-release hype and price increases, with non-hidden versions attracting attention [2][5] - The official price for a single blind box is 79 yuan, while hidden versions have surged to 599 yuan, and "Big Wind in Chaos" has exceeded 200 yuan in the secondary market [5] Group 2: Production Capacity and Financial Performance - Pop Mart reported a tenfold increase in plush product production capacity compared to the same period last year, reaching approximately 30 million units per month [8][9] - For the first half of 2025, the plush category generated 6.14 billion yuan in revenue, a staggering year-on-year growth of 1276.2%, surpassing the revenue from figurines, which was 5.18 billion yuan with a growth of 94.8% [9] - The financial report highlighted that five major IPs generated over 1 billion yuan in revenue, with THE MONSTERS being the top contributor at 4.8 billion yuan [9]