Shanghai Jahwa(SH:600315) Hua Xia Shi Bao·2025-08-22 07:48Core Viewpoint - Shanghai Jahwa has implemented a strategic adjustment centered on "four focuses," leading to significant improvements in operational quality and impressive mid-term performance for 2025 [1][12]. Financial Performance - In the first half of 2025, Shanghai Jahwa achieved revenue of 3.48 billion yuan, a year-on-year increase of 4.8%, and a net profit of 270 million yuan, up 11.7% year-on-year [1]. - The second quarter saw a substantial revenue growth of 25.4% year-on-year, with the beauty segment's all-channel revenue increasing by 55.7% and domestic online channel revenue rising by 34.6% [1]. Strategic Focus - The company has focused on core brand value enhancement, online capability development, and offline channel optimization, which has driven simultaneous revenue and profit growth [1][12]. - The "four focuses" strategy includes concentrating on core brands, brand building, online presence, and operational efficiency [2][12]. Brand Performance - The core brands, Six God and Yuze, have shown strong online growth, while Baicaoji has experienced a robust recovery, with significant contributions from new products [2][3][4]. - Six God launched a new portable mosquito repellent product that topped sales on Tmall, while Yuze has seen double-digit revenue growth and strengthened its brand through professional collaborations [3][4]. Online and Offline Channels - Online channel revenue grew by 34.6% year-on-year in Q2, with significant improvements in both live streaming and self-broadcasting capabilities [7][8]. - The company expanded its offline presence by adding 40 new channel distributors and increasing market coverage to 92% in cities above the county level [9]. Operational Efficiency - Shanghai Jahwa has improved operational efficiency through refined management practices, enhancing logistics and supply chain processes, and optimizing production capacity [11]. - The company has focused on elevating product effectiveness and organizational structure to boost overall productivity [11]. Future Outlook - Moving forward, Shanghai Jahwa aims to deepen its reform strategy, enhance organizational capabilities, and leverage its strong brand and product quality to achieve sustainable growth [12]. - The company is positioned to become a leading daily cosmetics company in both domestic and international markets, with increasing institutional confidence reflected in significant shareholding increases from foreign investors [12].