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再战纯电,他们与理想共进退

Core Insights - The article discusses the recent launch of the Li Auto i8 and the subsequent adjustments made to its configuration and pricing, highlighting the importance of supply chain management in the automotive industry [2][5] - Li Auto's strategy involves deep collaboration with suppliers, emphasizing trust and mutual understanding, which has been crucial during challenging times [7][9] - The company has invested significantly in R&D, amounting to 2 billion yuan, to adapt its product line and ensure timely delivery despite delays [6][18] Group 1: Product Launch and Adjustments - The Li Auto i8 was officially launched on July 29, with a subsequent adjustment to the i8 MAX as the standard configuration at a unified price of 339,800 yuan, while the Pro model was canceled [2] - The i8's launch faced delays due to previous product issues, leading to a redesign and a one-year postponement for the pure electric model [5][6] Group 2: Supply Chain Management - Li Auto's supply chain management is characterized by a high level of collaboration with suppliers, including regular "co-creation meetings" to align strategies and expectations [10][11] - The company employs a Parts Supply Management (PSM) team to provide detailed forecasts and production plans to suppliers, ensuring transparency and alignment [12][13] Group 3: R&D and Innovation - Li Auto has focused on self-research for core components, such as the rear drive motor for the i8, to enhance product efficiency and integration [18][19] - The company has established a joint venture for semiconductor development, aiming to create specialized components that meet its performance standards [19][20] Group 4: Quality Control - Li Auto maintains a stringent quality control standard, aiming for a failure rate significantly lower than industry norms, with a target of 0.2 failures per 10,000 units [21][22] - The company emphasizes a culture of thorough understanding and quality assurance in its operations, which is reflected in its partnerships with suppliers [20][21]