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东鹏饮料:在广东市场将从产品、营销、渠道多维度发力保持稳定增长

Core Viewpoint - Dongpeng Beverage aims to maintain stable growth in the Guangdong market through multi-dimensional efforts in product development, marketing, and channel expansion [1] Product Strategy - The company plans to enhance existing product growth while expanding into new categories such as electrolyte drinks, tea beverages, coffee drinks, and local specialty health products like oil olive and dried tangerine peel [1] Marketing Approach - Dongpeng Beverage will leverage big data for precise advertising placements and sponsor local sports events and folk activities to boost brand visibility [1] Channel Development - The company intends to strengthen traditional channel partnerships, improve product distribution and display quality, and expand its online sales channels [1]