唯品会张亮：可将服装纳入以旧换新政策支持范围

Core Viewpoint - The government consumption voucher strategy, combined with platform discounts, can achieve a leverage effect of 1:5 to 1:10 in stimulating consumer spending [1] Group 1: Current Economic Context - Consumer spending has become a key pillar in the economy as investment returns decline and export market uncertainties grow [1] - Various consumer promotion policies have been implemented across multiple provinces and cities in China [1] Group 2: Effective Consumer Promotion Models - A three-pronged approach involving government funding, platform participation, and brand discounts is effective in issuing multiple online consumption vouchers [1] - This model allows residents to enjoy significant discounts, thereby boosting consumer motivation [1] Group 3: Challenges in Consumer Market - The overall consumer market still faces issues such as insufficient high-quality supply and the need to enhance effective consumer demand [1] - The rise of cost-conscious consumers has become a mainstream trend in the market, necessitating an increase in high-quality supply [1] Group 4: Recommendations for Enhancing Consumer Demand - Suggestions include enriching the supply of consumer products and promoting quality consumption through e-commerce initiatives [2] - Encouraging the establishment of flagship stores for quality brands and hosting nationwide promotional events through internet platforms [2] - Expanding the list of cross-border e-commerce products and increasing transaction limits to enhance consumer choices [2] - Implementing policies to support the replacement of essential items like clothing and leveraging digital capabilities for new consumption scenarios [2]