Core Insights - Dongfang Zhenxuan (1797.HK) reported a total revenue of 4.4 billion yuan for the fiscal year 2025, with a net profit of 6.2 million yuan. Excluding the financial impact from the sale of Huizhong, the net profit for continuing operations increased by 30% year-on-year to 135.4 million yuan [1][1][1] - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025 [1][1][1] Revenue and Profitability - The total GMV for self-operated products and live e-commerce business reached 8.7 billion yuan in fiscal year 2025, with a significant portion coming from Douyin [1][1][1] - The contribution of GMV from the Dongfang Zhenxuan App increased from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [1][1][1] User Engagement and Satisfaction - The total number of paid subscribers for the Dongfang Zhenxuan App reached 264,300 in fiscal year 2025 [1][1][1] - User satisfaction for the Dongfang Zhenxuan App hit a record high of 98.7% [1][1][1]
东方甄选2025财年综合毛利率升至32%，总GMV为87亿元