股价吹“妖风”难掩盈利困局，吉视传媒2.3亿巨亏拷问转型成色 | 看财报

Core Viewpoint - Jishi Media (601929.SH) experienced a significant stock price drop of 6.82%, marking its ninth appearance on the trading leaderboard this year, amidst concerns over its financial performance despite recent speculative trading activities [1][3][4]. Financial Performance - In the first half of the year, Jishi Media reported a net loss of 232 million yuan, with a cash flow deficit and an increase in the debt-to-asset ratio to 59.25% [8][11]. - The company's revenue for the first half was 997 million yuan, reflecting an 8.7% year-on-year increase, but the net profit attributable to shareholders declined by 18.82% [8][11]. - The company has faced continuous losses for three and a half years, with a cumulative net profit decline over five and a half years when excluding non-recurring items [9][11]. Market Activity - The stock has seen significant volatility due to speculative trading, with notable participation from well-known investors and funds, including a net sell-off of 46.48 million yuan by the Shanghai-Hong Kong Stock Connect [4][6]. - New shareholders, including Yu Hejia and Xia Zhongyang, have emerged, with Yu holding 22 million shares (0.63% of circulating shares) and Xia holding 15.6 million shares (0.45%) [4][5]. Strategic Moves - To mitigate the risk of delisting, Jishi Media has implemented a market value maintenance plan, which includes stock buybacks, major shareholder increases, and asset injections [11][12]. - The company has engaged in asset swaps, including a deal involving its 100% stake in Sanya Yucheng and IPTV-related assets, with performance commitments for the next three years [11][12]. Business Challenges - Jishi Media's subsidiaries, particularly Northeast Asia Big Data, reported a revenue of 36 million yuan but incurred a loss of 246 million yuan, exceeding the company's overall loss for the period [14]. - The company has acknowledged weaknesses in its user service system, market demand insight, and innovation capabilities, which have contributed to insufficient revenue growth [14].