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燃油车稳当下,新能源搏未来:MG品牌两年内将推13款电动车

Group 1 - The core strategy of MG brand is to invest 10 billion yuan in the new energy market, launching 13 new energy vehicles within two years, including pure electric, hybrid, and range-extended models [1] - MG's current fuel vehicles still dominate sales, but the brand is committed to transitioning to new energy, emphasizing the importance of foresight in the automotive market [1][3] - The collaboration with OPPO for a smart car interconnection system aims to create an open ecosystem, allowing seamless integration of various smartphone brands, enhancing user experience [2] Group 2 - MG's sales in Europe reached 153,100 units in the first half of 2025, marking an 18.6% increase, and the brand has exported over 3 million vehicles globally, becoming the leading Chinese automotive brand overseas [3] - The design of MG vehicles must balance global aesthetics with local preferences, as international customers favor a more robust design while domestic customers prefer softer, refined styles [3] - MG's strategy includes maintaining a diverse product line from affordable models to luxury sports cars, aiming to appeal to a broad demographic while focusing on individuality and technology [3]