电商短期“阵痛”？盐津铺子：复制“大魔王”模式，打造更多爆款

Core Insights - Salted Fish's revenue for the first half of 2025 reached approximately 2.941 billion yuan, representing a year-on-year growth of 19.58%, while net profit attributable to shareholders was about 373 million yuan, up 16.70% year-on-year [1] - The revenue from leisure konjac products surged to around 791 million yuan, marking a significant increase of 155.10% [1] - The domestic planting scale of fresh konjac is expected to decline starting in 2024 due to reduced planting willingness among farmers, leading to a rise in raw material prices close to historical highs [1] Market Competition and Profitability - The konjac market is currently experiencing rapid expansion, with expectations of continued high growth over the next 3 to 5 years, despite high raw material prices [2] - The company benefits from cost advantages due to its upstream layout by the controlling shareholder [2] Channel Performance - Revenue growth across various channels is in line with company expectations, with significant growth in the quantitative circulation channel driven by focused market efforts [2] - The snack wholesale channel is achieving steady growth through increased store numbers and product expansion, while the e-commerce channel is undergoing structural adjustments that may impact short-term performance [2] - Future strategies for the e-commerce channel include focusing on brand building and replicating successful product models to enhance operational efficiency [2] Future Outlook - The company anticipates that revenue growth from high-potential channels, overseas markets, and specific circulation channels will exceed the average growth rate [3] - Adjustments in the e-commerce channel are expected to continue in the second half of the year, while traditional channel growth is slowing down, becoming a new industry norm [3]