TENCENT(HK:00700) Zhong Guo Jing Ying Bao·2025-08-22 20:36Core Points - The new installment of the "Gu Jian Qi Tan" series, titled "Gu Jian," has been announced by Shanghai Zhulong, marking the first new single-player game in the series since "Gu Jian Qi Tan 3" was released in November 2018 [2][3] - The teaser for "Gu Jian" has garnered over 10 million views on Bilibili as of August 21 [2] - The game is set to feature a new protagonist, a "Yin Yang Judge," who uses a "Book of Life and Death" to interact with souls, emphasizing a unique narrative that does not require players to have played previous installments [4][5] Company Overview - Shanghai Zhulong was established in 2007 and is known for its narrative-driven games that draw heavily from Chinese folklore and mythology [2][6] - The company has diversified its portfolio with various game types, including an MMO and a long-term service model game, while maintaining a focus on single-player RPGs [3][6] Investment and Development - "Gu Jian" was initiated in 2021, with Tencent's investment in early 2024 allowing for team expansion and development acceleration, leading to a production phase of approximately two years [6] - Tencent increased its stake in Shanghai Zhulong's parent company, Beijing Wangyuan Shengtang Entertainment Technology Co., from 44.27% to 87.36%, becoming the largest shareholder [6] Market Trends - The announcement of "Gu Jian" coincides with a surge of large single-player games being revealed, indicating a growing interest in this genre within the domestic market [9][10] - The success of "Black Myth: Wukong" has positively influenced consumer spending on other console games, with 66.7% of surveyed users purchasing additional titles alongside it [10]