LONGFOR GROUP(HK:00960) Sou Hu Cai Jing·2025-08-22 21:37Core Viewpoint - Longfor has maintained a stable market presence through strong product competitiveness and high customer satisfaction in property services, which has led to a solid reputation in the real estate sector [1][10]. Land Acquisition - Longfor's recent land acquisition in Chengdu is noteworthy due to the reasonable floor price of 14,200 RMB per square meter, especially in the context of rising land prices in the main urban area [1][4]. - The acquired land spans approximately 15 acres and is located within the core area of Jinjiang District, which is characterized by significant transportation and resource advantages [3][6]. Market Positioning - The land's price is competitive compared to other recent acquisitions in the area, where average floor prices are around 20,000 RMB per square meter, indicating a potential for value extraction [5][6]. - Longfor's strategy focuses on maintaining project value and product quality, which is expected to result in a more favorable pricing strategy for future developments [6][10]. Financial Performance - Longfor's commercial operations in Chengdu have shown robust growth, with total commercial revenue exceeding 5.23 billion RMB in the first half of 2025, marking a 21.5% year-on-year increase [8]. - The company has successfully transitioned to a more stable operational model, reducing debt levels and enhancing cash flow, which supports its ongoing projects and future land acquisitions [9][10]. Strategic Outlook - The recent land acquisition reflects Longfor's preference for projects that balance current and future value, emphasizing the importance of cash flow generation and operational safety in its business strategy [10].