BANK OF E ASIA(HK:00023) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-23 02:51Group 1: Core Insights - Global financial institutions are increasing their presence in the Greater Bay Area to seek business growth [1] - The Bay Area Cross-Border M&A Alliance was established in Shenzhen, focusing on resource integration, policy innovation, and cross-border connectivity [1] - East Asia Bank (China) has a clear strategy focused on the Chinese market, with an asset scale close to 200 billion yuan [1][2] Group 2: Business Strategy and Performance - East Asia Bank (China) opened a retail flagship branch in Beijing and has a flagship branch in Shenzhen, reflecting a trend among foreign banks to establish flagship outlets [2] - The bank's 2024 annual report shows an asset scale of 197.25 billion yuan, with operating income of 4.686 billion yuan (up 2.57%) and net profit of 114 million yuan (up 136.84%) [2] - The bank aims to increase the proportion of non-interest income during its transformation phase [2][10] Group 3: Historical Context and Changes - The bank has undergone strategic adjustments over the past 15 years, focusing more on the Chinese market and reducing its presence in Europe and North America [5][7] - East Asia Bank has maintained a close relationship with the Chinese market since its establishment in 1918, emphasizing its commitment to China's development [5][4] Group 4: Future Outlook and Strategic Initiatives - The establishment of the Bay Area Cross-Border M&A Alliance is seen as a timely move to enhance cross-border M&A activities, which are expected to grow [9] - The bank is transitioning from a reliance on interest income to a greater focus on non-interest income, particularly in areas like wealth management and syndicate financing [10] - The bank's strategy includes optimizing its income structure and reducing reliance on real estate [10]