1克卖到2188元，再贵也要冲联名款！年轻人：比盲盒保值就行

Core Viewpoint - The rise of "Pain Gold," a concept rooted in the "pain culture" of the anime community, is revitalizing the traditional gold industry, particularly among younger consumers, as they seek unique and emotionally resonant products amidst high gold prices and a sluggish traditional market [1][3][5]. Group 1: Market Trends - The transaction volume of IP gold products has increased by 294% year-on-year, with brands like Chow Tai Fook and Lao Feng Xiang collaborating with popular anime characters to create high-priced gold items [3][5]. - "Pain Gold" products, often weighing only 1-2 grams but priced in the thousands, are becoming a new form of "social currency" among young consumers [3][5]. - The trend is attracting a new demographic to traditional gold stores, with many young people who previously avoided such shops now actively purchasing these products [5][9]. Group 2: Consumer Behavior - Young consumers are drawn to "Pain Gold" not just for its material value but for its emotional and cultural significance, often associating their purchases with personal interests and community identity [11][13]. - The perception of gold as a stable investment is influencing purchasing decisions, with many young buyers viewing it as a form of savings despite high prices and market volatility [11][13]. - The emotional connection to the products, combined with their perceived value, encourages consumers to accept the high premiums associated with "Pain Gold" [13][18]. Group 3: Industry Impact - The popularity of "Pain Gold" is prompting traditional gold retailers to innovate and adapt their marketing strategies to engage younger consumers more effectively [17][18]. - The integration of IP collaborations is seen as a way to enhance brand loyalty and market presence among the new generation of buyers [17][18]. - The future of "Pain Gold" remains uncertain, with concerns about sustainability and the potential for market saturation as trends evolve [17][18].