“非洲手机之王”冲出非洲，二季度东南亚出货量第二

Core Insights - The African smartphone market has shown robust growth, increasing by 7% year-on-year, making it one of the best-performing regions globally [2] - Transsion Holdings leads the African market with a shipment of 9.7 million units, capturing a 51% market share, meaning one in every two smartphones sold in Africa is from Transsion [2][3] - Since its establishment in 2006, Transsion has focused on localized innovations, such as deep skin tone imaging optimization and long battery life, reshaping the mobile experience for African users [2][3] Company Overview - Transsion Holdings is primarily engaged in the design, research, production, sales, and brand operation of smart terminals, with three major smartphone brands: TECNO, itel, and Infinix [3] - In the second quarter of the year, Transsion ranked fifth globally among smartphone manufacturers with a shipment of 24.6 million units, maintaining its top position in Africa [3] Market Strategy - Transsion has expanded its market presence beyond Africa into Southeast Asia, South Asia, and Latin America, focusing on a diversified strategy that includes smart hardware and mobile internet ecosystems [2][6] - In Southeast Asia, Transsion achieved a shipment of 4.5 million units, securing an 18% market share and a 17% year-on-year growth, making it the only brand in the top five to exceed 15% growth [6][7] Product Innovation - The company has tailored its products to meet the specific needs of African consumers, such as long battery life, multi-SIM support, and enhanced camera features for deep skin tones [4][5] - Transsion's mobile internet services include applications like Boomplay and Phoenix, which have over 10 million monthly active users, enhancing user engagement [7][8] Diversification Efforts - Transsion has launched various brands in the home appliance and digital accessory sectors, including oraimo and Syinix, with oraimo ranking 81st in the "Most Loved Brands in Africa" list [8] - The company has also established a new division for electric two-wheelers, introducing the "Revoo" brand, which includes multiple models currently sold in Africa [8]